The Stockbridge Restaurant is a popular neighbourhood restaurant in Edinburgh, focusing on high quality Scottish produce and a carefully selected wine and gin list.
Working in conjunction with Charlotte & Joseph PR, I recently took over management of The Stockbridge Restaurant’s social media channels. I provide a full management service which includes social media content creation, community management, planning and day-to-day running of Facebook, Twitter and Instagram.
My role involves liaising with the owners of The Stockbridge Restaurant and Charlotte & Joseph PR to identify important messages to convey on social media and key events or themes to promote. From there, I create weekly content calendars and schedule in content using tools such as Hootsuite.
Since I began working with The Stockbridge Restaurant, their Instagram profile has seen significant growth and an increase in engagement, thanks to appropriate use of relevant hashtags, community interaction and targeted following of relevant accounts. Facebook and Twitter have also seen steady improvement, with regular interaction happening on both channels.
I also provide the client with regular reports, detailing social media stats, in order to show growth and identify plans for future social media marketing activities.
Find out more: thestockbridgerestaurant.co.uk