Every Edinburgh is a collaborative online journal which shares the stories of Edinburgh through the eyes of locals. Beginning as a personal project between myself and fellow Edinburgh blogger The Likely Lady, the site has now become a hub of information about what’s new in Edinburgh. Beginning by designing and creating the blog and website, ensuring it was user-friendly and SEO optimised, I am now involved in creating regular content for Every Edinburgh which focuses on high quality images, interesting articles, interviews and up-to-date insider news.
In addition to writing and editing for the site, I am also jointly responsible for maintaining the social media channels for Every Edinburgh. Our strategy has mainly involved organic growth, focusing on Twitter, Facebook and Instagram, along with a small amount of targetted social media advertising. We have achieved high levels of engagement and all the social channels continue to grow steadily.
Find out more: everyedinburgh.com