Goals for 2018

Happy New Year! Hope you had a lovely festive season. I haven’t opened my laptop in nearly two weeks and have barely looked at my phone – and it has been wonderful. After a busy few months towards the end of the year, it was so nice to properly switch off and have some time to myself.

But now January’s here, I’m ready to get back on it. And what better way to start than with some goals for 2018? I’m going to take a look back at my Goals for 2017 to see how I did, and set myself some new targets to work towards this year.

goals for 2018

Last year’s goals

After writing down my goals last year, I don’t think I ever really went back to check them – so I’m interested to see how many of them I achieved. Rather than being strict with New Year’s Resolutions, I like to set myself goals that I always have in the back of my mind, without pressuring myself to achieve them with a checklist above my desk. Here’s a reminder of my Goals for 2017.

  1. Eat better – Sort of yes and sort of no. I think I have been much better at meal planning lately, but it’s so easy to fall off track, especially when you live alone and are just cooking for one person. I’m still not very good at having breakfast every day, but I do make sure I have something for lunch and most nights I’ll make a home cooked dinner. I’ve definitely ordered less takeaways lately so that’s a plus.
  2. Read at least 12 books – I haven’t actually been counting, but I have read quite a few books this year so I’ll take this one as a win. I read a lot more non-fiction books in 2017 than I usually do (mostly related to blogging, freelancing, careers etc) so if you have any recommendations do let me know.
  3. Save 20% of my income – Again, I forgot to make a note of how much was in my savings account at the start of the year, but I’ve done pretty well with this one. My savings have just about doubled (I think!), and I’m pretty proud of that considering I don’t have a “stable” job and I’m living by myself at the moment.
  4. Make 10 new prints for my Etsy shop – Done! I added some new prints a few months ago, and these proved very popular around Christmas time. I had loads of orders in November and December which was great, but I failed to really do any promoting/marketing throughout the rest of the year, so that’s something I’d like to work on.
  5. Write at least 2 blog posts per week – There have been a few weeks where I’ve only managed one post (or none at all), but on the whole I’ve really stuck to this one. One or two posts a week is a manageable number for me to keep up with, and the only times I’ve missed them is when I’ve been on holiday or have had a particularly busy week with work.
  6. Make 12 vlogs – This one was a complete failure. I only managed one vlog, from my holiday to Berlin in March. I think it’s time to admit that Youtube isn’t for me. I might still occasionally upload vlogs from holidays/special occasions etc, but otherwise I don’t think there’s much point forcing myself to do something I don’t particularly enjoy doing.
  7. Like, share or comment on every blog post I enjoy – Now I haven’t done this with every blog post, but I have tried to be a little more active. Rather than commenting on blog posts, I find myself more drawn to commenting/interacting with Instagram and Twitter posts – every little helps, eh?

goals for 2018

Goals for 2018

Okay, now on to my goals for 2018. I’m pretty happy with where my life is at the moment, but there’s always room for improvement. In addition to keeping up with most of my 2017 goals, here’s what else I’d like to achieve over the next year.

Business Goals

Get 2 new freelance clients. I recently finished up with a couple of my long-term freelance clients, which means I have some space in my schedule for the first time in about a year. I’d like to get two new long-term clients to add to my roster, as well as some shorter-term projects. I’ve been really lucky with my clients so far and have worked with some great businesses, so I’d like to continue this and be a bit selective about who I work with to make sure we’re a good fit. If you need any help with social media, marketing, blogging or writing, I’m your gal!

Save 25% of my income. I did pretty well at saving last year, so I want to push myself a bit further and save an extra wee bit of money. Tied into the previous goal, I’d also like to take on some new, higher-paying clients and earn a bit more, so hopefully my 25% will go even further. Despite having a decent amount of savings, I’m still nowhere near being able to afford a house deposit in Edinburgh, so I’d like to save as much as possible so there’s a chance I might be able to buy somewhere before I’m 30.

Write a book. I’ve always wanted to write a book. When I was younger, I always assumed it would be a novel, but more recently I’ve been thinking about writing a non-fiction book with freelance advice, tips and resources. I have been freelancing full time for two years now, and have picked up a lot of knowledge along the way, but there’s so much I would have liked to have known from the start. So I’d like to write a book that would help people who are new to freelancing or are thinking of starting out. But I have no idea how to go about creating and publishing a book… any tips?!

goals for 2018

Blog Goals

Give my blog more focus. At the moment, I write about lots of different subjects and I wouldn’t say I really have a particular “style” of blogging. I do enjoy this as it gives me the freedom to write about whatever interests me, but I’d also like to be a bit more focused to encourage me to be creative and produce content that people really want to read. So, with that in mind, I’ve created a little blog survey to get your feedback. I’d really appreciate if you could take a couple of minutes to let me know what you do/don’t like about my blog! Click here to fill out the anonymous survey.

Work on at least 1 brand collaboration per month. So far, I’ve just been winging it when it comes to brand collaborations. I wait for brands to approach me rather than being pro-active and reaching out to them. I’m a very small fry in the world of blogging, so I always feel a bit guilty asking for payment or opportunities when I don’t have thousands and thousands of followers. But some amazing brands have reached out recently (some exciting collabs coming up soon!) which has reassured me that maybe my blog is kind of good after all, eh? I’d like to do at least one collaboration per month, which might mean I need to get my media kit out and approach some brands I really want to work with.

Personal Goals

Go for a long walk 2-3 times a week. I hate the gym and I’m really not a sporty kind of person, but I do actually enjoy walking. But when you work from home, it can be easy to stay wrapped up in your cocoon (especially in winter) when you don’t have a reason to leave the house e.g. walking to work. So, I’m going to try and force myself to go for a walk a few times a week to get into the habit of being more active. The plan is to put on a podcast, a cosy jacket and a comfy pair of shoes, and walk for an hour or so to get moving and to get some fresh air.

What are your goals for 2018?


Freelance social media and digital marketing consultant with a penchant for writing blog posts, drinking sickly sweet cocktails and exploring the cobbled streets of Edinburgh.


  • Allie says:

    These are some brilliant and inspiring goals! I’ve taken notes 🤓 off to fill out your survey now!

    Allie | Rush & Teal

  • Great goals Gillian. I’d like to do more brand collabs this year but it’s pretty hard as I’m not really established as a blogger over here in the US. Hopefully when I’m back in Scotland I can secure some exciting opportunities.

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