Pinterest is fast becoming one of my most-visited places on the internet. It’s great for planning your future picture-perfect home, getting inspiration for meals to cook or DIYs to make and you can spend hours and hours creating endless moodboards and wishlists. But there are a lot of myths going around about what you should and shouldn’t do to make your Pinterest profile stand out and drive traffic back to your website. A few months ago I went along to a workshop with Pinterest UK HQ and picked up a few tips, along with some things I’ve learnt myself along the way. So, today I’m here to debunk some of those Pinterest myths (and make sure to keep reading to download my free guide on 5 things you should be doing on Pinterest!).
Myth #1: You should use hashtags in your pin descriptions
Hashtags don’t actually do anything on Pinterest. The Pinterest search algorithm doesn’t use hashtags to find posts, instead it works more like a traditional search engine which pays attention to natural keywords. So, using hashtags in your pin descriptions won’t help your posts get found and, in fact, it may actually hinder your progress as you’re just listing tons of keywords instead of working them into your description in a natural way. Plus, they look fugly, am I right?
Myth #2: You should create custom board covers and organise the order of your boards
The vast majority of people who come across your pins find them through the search or their feed, rather than through your own profile. Whilst there’s nothing wrong with creating custom board covers, it’s very unnecessary and can take up a lot of time that could be spent doing something else. Just choose a nice image of something you’ve already pinned to the board and be done with it. It also doesn’t matter what order your boards are in on your profile; placing boards near the top of your page won’t really help them appear higher in search results or make people more likely to follow them.
Myth #3: You should schedule pins to appear throughout the day
Back when Pinterest first launched, the feed was pretty linear but now it has evolved into a much smarter feed. Your Pinterest feed will show you a variety of content from people you follow which is most relevant to your interests, along with recommended pins and suggested boards to follow. These are not arranged in a traditional timeline, so it doesn’t really matter when you pin. Your content will be jumbled up and shown to different users at different times, so scheduling pins in advance is pretty much a waste of time in this context. Don’t worry about going on a Pinterest binge and filling up everyone’s feeds all at once – no one will know!
Myth #4: You should aim for as many followers as possible
Just like all social media platforms, the number of followers someone has isn’t necessarily an indication of how good their account is. Success on Pinterest should be measured by levels of engagement rather than how many new followers you have. Keep a closer eye on how many repins, likes and clickthroughs you get as these are the real indicators of how well your Pinterest content is doing. A smaller, more engaged following is much more useful (whether you’re a blogger or a business) than a large number of followers who never interact with your pins and never click through to your website.
Myth #5: You should delete pins and boards with no repins
This is complete and utter rubbish. Some people claim that Pinterest’s search algorithm favours pins or pinners with high numbers of repins/followers, but this isn’t true. They use a variety of different ways to discover pins and then show these to other users, so there’s no point in deleting “unpopular pins”. Also, never delete a board which seems to be getting little engagement; as well as following your entire profile, users can also follow individual boards so if you delete a board these followers (and therefore potential engaged users) will also be deleted. Instead, change your strategy or rename your board and take it in a different direction.
Myth #6: You should join as many group boards as possible
In theory, group boards are a great way to expose your pins to a whole new audience. But in practice, you should be selective about the group boards you join. If someone follows you, they’ll end up seeing all the pins from the group board and although your pins might be high quality, useful and relevant, other pinners on the board might not be so selective. Group boards with your friends or a select group of fellow bloggers or businesses in your niche are fine but be wary of mass boards which constantly have potentially irrelevant or annoying things pinned to them.
Myth #7: You should group similar topics together in one board to make things neater
When searching for something on Pinterest, you’re unlikely to type just “home”, but rather something more specific like “dining room decor ideas” or “small bedroom inspiration”. It’s useful to create separate boards for all the different topics you’re pinning about so it’s easier for users to find your boards and pins. It doesn’t matter how many or few pins each board has; as long as it has a great title, description and relevant pins then it is likely to come up higher in search results than a general board with thousands of pins.
Following these simple tips will make sure you’re using your time productively on Pinterest by getting rid of pointless tasks and things which are detrimental to engagement. Fancy upping your Pinterest game even more? Just enter your email address below (or click here to subscribe) and receive your free guide to 5 Things You Should be Doing on Pinterest.
Have you come across any of these Pinterest myths? Let me know what your top Pinterest tips are in the comments below!