One Thousand and Ninety Six Days

happy blog birthday 1
happy blog birthday 2

Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it. — The Great Gatsby, F. Scott Fitzgerald

That’s exactly how I feel about “blog birthdays” (and also the longest day, come to think of it). As spring turns into summer, somewhere in the back of my mind I remember the time I sat down at my dining room table and wrote my very first blog post, but then that thought disappears as quickly as it came and before I know it I’ve missed another anniversary. But this year I remembered and thought I would reflect a little on three whole years of blogging. Three years; thirty six months; one thousand and ninety six days.

When I say “very first blog post”, well, that’s a little bit of a lie. Certainly, my first post on this blog was published on the 11th June 2010, but I wasn’t new to the world of blogging at that time. Ever since I was around fourteen I’ve been blogging in some form or another, whether on my own domain, Livejournal, WordPress, or various forums, boards and communities. Blogging in the mid-2000s was very different to what it is today, though, and I would never have dreamed it would have evolved in the way it did. Even when I started this blog, things were completely different. When I published that first outfit post all those years ago, thoughts of PR samples, sponsored posts and blogger events never even crossed my mind. That’s not to say I didn’t have big (and unrealistic) aspirations; I hoped that within a few months I’d be living the Gala Darling dream, dressed to the nines in sequins and leaving my mark on the world, one glittery footprint at a time. But in reality I knew that wasn’t really what my blog was about, I didn’t have advice to give or knowledge to share, instead I just wanted to write about what I’d worn at the weekend and how surprisingly comfy my new shoes were. In many ways, I think this blog started as an extension of my reading of, and posting in, The Highstreet community on Livejournal. Reading about British girls my own age (both on LJ and once they started their own blogs), who shopped in the same shops as me, used the same makeup as me, and had the same interests as me, made blogging accessible in a way many of the “big” blogs at that time weren’t. In fact, I still don’t subscribe to very many American/overseas blogs or ones that only talk about designer clothes, and a fair few Highstreet girls are still on my reading list!

I suppose what I’m trying to say, in my long-winded, roundabout way, is that blogging has changed a lot over the last 3+ years, but I think it’s changing for the better. Yes, there seem to be regular Twitter dramas and no one really knows what the etiquette surrounding sponsored posts is, but that’s nothing when you think of how far we’ve all come. Isn’t it completely bizarre to think that an entire industry has grown up around us? People (and a lot of people, not just one or two) can make a living from their blogs, and being a professional blogger for established companies is a completely legitimate line of work. Hardly a day goes by where you don’t hear blogs mentioned on TV or in magazines, or even by non-blogging friends and family members. I blog because I enjoy it, but if it can bring me added benefits then that can only be a good thing. I’ll be starting the search for my first “proper” job in a month or two and I really hope my blog will be something that can help me out on that front (if for nothing else other than to add something apart from “watching TV” to the hobbies section of my CV).

I’m lucky enough to receive samples and new products to try out from time to time, and whilst I’m incredibly grateful for these and it never fails to put a smile on my face when the postie brings me yet another parcel, that’s not really what blogging is all about for me. It’s about the people. I still can’t quite believe over 1,000 of you subscribe to my blog, read my posts and leave the loveliest comments on a daily basis. Seeing the same people return to my blog year after year really makes me so happy, and I hope you’ve enjoyed seeing me “growing up” as much as I’ve enjoyed reading about your lives over the last few years. My life might not be drastically different to when I started this blog (unlike lots of you who seem to be moving countries, getting married, buying houses and having babies – like proper grown ups!), but I definitely feel like I’m a little bit older and wiser. Getting the chance to become friends with people you’d never even have crossed paths with if it weren’t for blogging is an amazing thing. When I started this blog, there were only about 4 or 5 other Scottish bloggers (that I was aware of, anyway!) but now there are hundreds of us. Our Scottish blogger gatherings are always a highlight, meeting people in real life who you already “know” is such a strange but wonderful thing and I can honestly say the ladies who I’ve met at the various meet ups in Glasgow and Edinburgh are some of the nicest people I’ve ever met.

I think I’ve stayed fairly true to myself throughout my years of blogging; in my first post I said I would be writing about a “mish-mash of all the things going on in my life, with posts about fashion, food, makeup, and everything inbetween” and I think that’s exactly what I’ve done. I’m so proud of my little blog and even though I still have a bit of that 2005 mentality where EVERYTHING MUST BE KEPT SECRET, I’m slowly starting to introduce my blog to more and more real-life friends and talk about it to non-bloggers. So here’s to the last three years, and hopefully another three (and lots more) to come! Thanks so much for sticking around, blogging really wouldn’t be any fun without you lot! ♥

Gillian x

P.S. Let me know in the comments what your favourite blog post(s) from any time during the last 3 years is (I hope there aren’t any horrors hidden in the archives!) and I’ll choose one comment randomly this time next week and send you a little present to say thanks. xx


Freelance social media and digital marketing consultant with a penchant for writing blog posts, drinking sickly sweet cocktails and exploring the cobbled streets of Edinburgh.


  • Happy Blog Birthday ElevatorMusik, your blog is one of my favourites Gillian, I return to it time and time again, as I know no matter what you've written about I'll enjoy reading it. 🙂 Iona x

  • hannah says:

    Happy blog birthday 🙂 your blog is lovely, I'm glad you feel like it's helped you grow. I love having a blog, and I love reading other people's blogs. It's hard to imagine a time when I didn't do this on a daily basis! xx P.s. your font in italic is beautiful!

  • Congratulations Gillian! I originally found your blog when Googling for blog design tips and I'm so glad I did…the tips were brilliant, but so is the rest of your content and that's what keeps me coming back! Thank you for staying true to yourself and 'normal', you're an inspiration. Amy xx

  • BreezeyBee says:

    Congratulations on your blogiversary.. And more importantly on remembering it. Iv been blogging here and there for the best part of nearly 10 years (wow) but i settled my blogspot blog 2 tears ago this july! Its mad how much everything has evolved!

    BlogLovin' | BreezeyBee Blog | International Giveaway

  • Vanessa F says:

    Happy Bloggy Birthday! I sometimes ponder how long I've been blogging for and I can't believe I've even made it this far! Your's is by far one of my favourite blogs to read and I always look forward to reading a new post from you 🙂

    My favourite from your blog is definitely your liquid eyeliner tutorial (I didn't even need to look through your archives cos I know it's awesome!), it's so perfect!!


  • Kirsty M says:

    Happy blogaversary! Your blog is def one of my faves and one I always make sure I check out. I really love your outfit posts the best. I'm gonna sound like such a creep here, but I remember which one was my fave. You had a skeleton necklace on, a cream/beige sparkly jumper and tube skirt. I remember it cos I thought at the time: "Oooh, that jumper looks amaze. I'll try and find it!" And then I did find it. And I looked like a sausage in chain mail. So your pretty outfit posts scarred me, I'd say! 😉 I hope there is another three years! Xxx

  • Happy Birthday to your blog 😀 I've always loved following your blog as it's so genuine and your photographs are really lovely. One of my favourite posts is the one you did on brows! But I also love your outfit posts and makeup reviews 🙂

  • Joan says:

    Happy blog birthday!!
    hope your blog makes you happy!

  • Cherry says:

    Happy blog birthday – I'm loving the new look too!

  • FAIIINT says:

    Happy Blog Birthday Gillian & here's to many more to come! 🙂 I can't imagine not blogging myself anymore, and agree with so many of the things you mentioned. It's so wonderful to be part of such a lovely, friendly, encouraging community.
    Just wanted to say how much I LOVE the new layout by the way! I've been toying with the idea of re-doing mine for a while now & going for something a little more graphic too. This is perfect – clean, slick, but with lots of personality & such lovely little design touches like the categories list & the gorgeous new logo!

  • Gem says:

    I found my old livejournal the other day and had to delete it (after saving it as a file) hilarious, bitchy and soo teenage me. I love how all the major things that I've done in the past 3+ years have been documented. I take more photos now, always have my camera in my bag and will have these forever. I don't think I even had a camera until I started blogging, I just used my brothers.

    Some 'friends' think I do it just for an ego boost but I've made some real friends through blogging and spend 1/4 weekends with bloggers and meet up with the local bloggers as often as I can.

    I've also lost 6 stone due to the support blogging can give you and it really has changed my life.

    Happy blog birthday and may your blogging continue for at least another 3 years xx

  • imemmymah says:

    *terrible singing voice* Happy birthday to your blog, happy birthday to your blog!

    I love your blog and I hope you keep growing and celebrate a lot more blog years! As for my favourite post it would probably the first one I ever read when I started my own blog, in Febuary this year you done a Top 5 Book? I love to read and I put the books on my must read list and enjoyed the hell out of them aha

    Again, happy blog birthday!

  • imemmymah says:

    *terrible singing voice* Happy birthday to your blog, happy birthday to your blog!

    I love your blog and I hope you keep growing and celebrate a lot more blog years! As for my favourite post it would probably the first one I ever read when I started my own blog, in Febuary this year you done a Top 5 Book? I love to read and I put the books on my must read list and enjoyed the hell out of them aha

    Again, happy blog birthday!

  • Maria Fallon says:

    HAPPY BLOG BIRTHDAY! I always love your outfit posts, you always look stunning!

    Maria xxxx

  • Marta says:

    Happy birthtday to elevatormusik! You have every right to be super proud of yourself and this blog :)x

  • AIMEROSE says:

    beautiful blog<3 let's follow each other?❤
    Rasa | Aimerose Blog ❤

  • Charlotte says:

    Happy blog birthday for the other day 🙂 I love your blog, you seem genuinely nice and your reviews and things are always honest. One of my favourite posts of yours was your flat/living room tour, mostly because I'm nosey and also because I seem to remember you had an impressive collection of alcohol bottles which I loved.

  • Nicola says:

    Happy Blog birthday!! I've been reading your blog for a few years now, and love it because you've stayed down to earth and always seem genuine and lovely! I really enjoyed your living room tour, as I love having a wee nosey into people's houses, and your eyeliner tutorial was great! x

  • Roz M says:

    Happy blog birthday 🙂

    I only discovered your blog in the last few months, but have enjoyed reading a number of posts since then, I like the variety of your posts much like our blog! A recent favourite was your love letter to Edinburgh but unlike many commenters I read it and it made me think of all the things I love about Glasgow 🙂 not to turn this into an east v west debate(!) because I like Edinburgh too but it made me realise I love my city as passionately as you love yours xxx

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