I'd had my eye on Benefit's Hello Flawless Oxygen Wow foundation for a while and when I was shopping the other week I stopped at the Benefit counter in House of Fraser to test it out. The sales girl there was pretty much the nicest makeup counter girl ever and she did all my makeup for me while I had a seat to recover from an afternoon of shopping. She used the Hello Flawless foundation and I loved it so decided to buy it.
Benefit describe it as 'brightening makeup' which gives a luminous and healthy looking finish, and I would definitely agree with that. It's quite a light coverage foundation but is very buildable and gives a natural, dewy finish. I love that it's not too heavy so lets my freckles shine through, but it gives decent coverage around my cheeks and nose where I need it the most. Usually I don't feel like my makeup looks 'finished' unless I put on some powder, but I actually think this foundation looks really nice without any powder. I finally understand what people mean by a nice dewy finish! In the past, I've always associated 'dewy' with 'oily' but this definitely isn't the case with Hello Flawless. It does, however, tend to slip a little after a few hours without powder so I've been wearing it with a very light dusting of MAC Mineralize Skinfinish Natural to make sure it stays put.
I got the lightest shade, Believe in Me Ivory, which is a tiiiiiny bit too dark for me. It's not particularly noticeable though, so as long as I make sure to blend it well it's not a problem. I wish it was half a shade lighter, then it would be the perfect match! I am super pale though, so I'm sure for the majority of people the range of shades available would be pretty good (it comes in 9 shades). I find it looks best when I apply it with my fingers. Because it's such a light, liquidy formula I think a brush can tend to make it look a bit patchy or streaky. In general, I usually prefer to apply my foundations with my fingers though so maybe that's just me!
The only real negative I've found so far with using this foundation is that it can tend to accentuate dry patches/blemishes, which was quite surprising as it has such a moisturising feel too it and Benefit claim it has 'hydrating benefits'. Aside from that, I think it's a great summer foundation as it's lightweight but still has decent, buildable coverage, plus it has SPF and PA protection so you don't need to worry about sunscreen. The pump is really easy to control so you can use as much or as little as you need - I usually use about 2 medium-sized pumps to do my whole face.
Overall, I really like this foundation and would definitely recommend it if you're looking for something with a natural finish for daytime makeup. I probably wouldn't use this for a night out as I would prefer something with slightly more coverge and that wouldn't slip as easily. I'm enjoying using this foundation at the moment and I think I'll probably get a lot of use out of it, however I'm not sure if I would repurchase. Not because it's a bad foundation in any way, but it's not my 'holy grail' foundation and I can't help but feel there's something out there that's slightly better suited to me.
Have you tried Benefit's Hello Flawless foundation?